In a store visit, the customer is pushing a trolley for anything up to two hours, seeing it (and other trolleys of course) all the time. Yet, surprisingly, up until now, this advertising medium has not been fully exploited. There are often small ads on the front panel, but the main opportunity, the large side panel, has remained unused.
Cart Art is offering you this powerful new advertising medium:
- Think of the impact of large ads on both sides of hundreds of trolleys
- Visualise the scope for complementary own-brand campaigns to reinforce other messages in-store
- Calculate the revenue potential of selling this prime advertising space
- Work out the opportunities for cross-promotion of non-store items
- Extend your message into the car park as well as in-store
- See your message literally pushed into your competitors' stores in shopping malls
- Above all, imagine how memorable a campaign will be when seen for such a length of time in-store
